The National Broadcasting Company (NBC) is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago. NBC is sometimes referred to as the "Peacock Network," due to its stylized peacock logo, created originally for color broadcasts.
Formed in 1926 by the Radio Corporation of America (RCA), NBC was the first major broadcast network in the United States. In 1986, control of NBC passed to General Electric (GE), with GE's $6.4 billion purchase of RCA.
After the 1986 acquisition, the chief executive of NBC was Bob Wright, until he retired, giving his job to Jeff Zucker. The network is currently part of the media company NBCUniversal, a joint venture of Comcast and General Electric.
NBC has 10 owned-and-operated stations and nearly 200 affiliates in the United States and its territories.
At the start of the 2000s, NBC's fortunes took a rapid turn for the worse. In 2001, CBS chose its hit reality series Survivor to anchor its Thursday night line-up. Its success was taken as a suggestion that NBC's nearly two decades of Thursday night dominance could be broken.
With the beginning of the 2004–2005 season, NBC became the first major network to produce its programming in widescreen, hoping to attract new viewers; however, the network saw only a slight boost.
NBC aired the 2010 Winter Olympics in Vancouver, generating 21% higher ratings than its previous broadcast of the 2006 games in Torino.
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